Travel Secrets member hotel price discounts can be as high as 50%, when compared to the largest online booking sites in the world. Expedia Group, Booking Holdings spent more than $11b on marketing (mostly to google) in 2019. That is 40% of their combined $15b revenues.
They, like all online hotel booking sites, robotically check each other’s selling prices throughout the day, to make sure they are competing against each other. This is also necessary, as hotels can and often do change their specially negotiated prices throughout the day. You’ll notice from the below price comparison; that the two major booking sites keep their prices very close to each other. They are not in the game of underselling each other, so they can maintain a healthy markup/margin.
TravelSecrets.com business model is to offer free membership, knowing its members will take advantage of the 10%-30%+ lower hotel prices than these major hotel bookings sites, and share this secret with their family, friends, and colleagues, so we don’t have to spend money on advertising when the major hotel booking sites spend up to 40% of their margins on advertising. Then we work on a markup/margin and rely on volume to make a profitable, sustainable business.
Travel Secrets offers the same hotels, and the same options for free cancellation, paying in advance, or at the hotel. Hotel booking confirmation reliability is the same.
Sample savings comparison below with Booking.com and Expedia
(click to enlarge)